William Yeoward is one of London’s leading creative forces, with a reputation as a style maker, retailer and designer of beautiful products for the home.
He is known for his sophisticated, elegant and highly individual style. “It’s simple,” Yeoward says, “I just design what I would like to have in my home and fortunately there are other people who seem to like it too.”
Since opening his first store in 1985, Yeoward has steadily grown his range of designs.
“I realised very early on in my creative life that if I could not find what I wanted the best thing to do was to find someone to make it.”
The William Yeoward range now includes furniture, fabric, wallpaper, rugs, lighting and crystal.
While there is no doubting Yeoward’s impeccable style, it is the colour and comfort that particularly engage me in his interiors.
As Yeoward says “It’s very important to work out what you are about and how you want to live ….comfort is the key to contentment and therefore good design must be practical, elegant and above all comfortable.”